Writing for Marks & Sparks

Back in May I was asked to take part in top-secret mission. It meant I was going to work with an iconic British brand, spend some time researching a topic, write an article, develop a special recipe…and get paid for it. Fast forward a few months and Marks & Spencer have recently launched a social space called M&S Stories where customers can read about new ranges as well as insider tips & tricks. Now it has been launched I can say I was asked to be involved as a guest writer. First thing friends & family asked when they heard my news? Can you get me some free Percy Pigs? Ah, nope. I get first dibs.

Once I was on board with the project I approached M&S with a selection of blog topics and they chose edible flowers because it is a food trend at the moment and they started to sell edible flowers over the summer. I love edible flowers and have been growing and using them for the last couple of years. With the addition of submitting as recipe it gave me the challenge to use them in a slightly different way. I didn’t want to just sprinkle them in a salad or use them decoration, I wanted to impart the flavour into a cake and this is how the Lemon & Violet cakes came about. The last time I got so involved in a piece of writing was during my dissertation on the Predation Behaviour of the Common Centipede Lithobius forficatus (don’t ask, wasn’t my choice of topic). At least this time it was a subject that was close to my heart and while  it did involve some gardening it didn’t involve many a wet, cold day digging up insect traps then watch centipedes gruesomely eat their prey.

I really enjoyed writing my article and developing a recipe for edible flowers for Marks & Spencer. If things go well hopefully you will be reading other articles by me. Does this mean I can officially call myself a food writer now?

Foodie Flowers
Lemon & Violet Fairy Cakes

Post Author: Jules

Freelance food geek who's passionate about food education.

14 thoughts on “Writing for Marks & Sparks

  • leilaskitchenuk

    (September 8, 2011 - 11:29 am)

    FABULOUS!!!!!!!

  • Wendy

    (September 8, 2011 - 11:34 am)

    We’re all thrilled for you at Quirky Towers Jules, and in answer to your question, a very simple yes! x

  • Alex

    (September 8, 2011 - 11:35 am)

    Yes, it does (put it on your CV & linkedin quickly! Awesome & congratulations!

  • Nelly (@nellyscupcakes)

    (September 8, 2011 - 11:36 am)

    Awesome! Congrats on the new gig.
    I read the recipe for the cakes on the M&S stories site, I never knew there was such a thing as edible flowers! They look so pretty.

    • Jules

      (September 8, 2011 - 11:52 am)

      There is so many fabulous edible flowers and it’s great they are beginning to appear on the public market. Sometimes the only way to get them is to grow them yourself.

  • thelittleloaf

    (September 8, 2011 - 11:40 am)

    Free Percy Pigs? That would DEFINITELY have been my first question too :-) Congrats, the articles are great.

  • Jacqueline

    (September 8, 2011 - 12:01 pm)

    Good for you Jules! And on a side note, they are now doing Veggie Percy Pigs. I was very excited and instantly bought 3 bags. Should last me a while though. Yay!

    • Jules

      (September 8, 2011 - 12:03 pm)

      I feel it my duty to try these new Percy Pigs!

  • Sally

    (September 8, 2011 - 1:35 pm)

    I should say so! Congratulations for being involved in such an exciting project. Look forward to hearing what your next project entails.

  • Jayne

    (September 8, 2011 - 2:57 pm)

    Definitely! (a food writer, that is!) Congratulations!
    So excited to read in your comments that they do veggie Percy pigs! I’ve never been able to have them before!

  • purelyfood

    (September 10, 2011 - 10:30 am)

    Congratulations, I think you can definitely call yourself a food writer. I read the article and think you did a good job and such a under written about subject.

  • Louisa

    (September 11, 2011 - 5:06 pm)

    Wow! That’s amazing Jules, congrats!! Off to read the article now.

  • 2011 highlights « Butcher, Baker

    (January 2, 2012 - 5:53 pm)

    […] Writing for Marks & Spencer. […]

  • laura@howtocookgoodfood

    (April 30, 2012 - 11:18 am)

    That is really exciting news! Must have been hard to keep it under wraps. You should certainly call yourself a food writer and a great one too!

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